A missing headline is a common real estate postcard marketing mistake. Many realtors feel that short messages don't require headlines. But direct marketing experts will tell you that the value of a great headline is intensified in postcards.
Let's face it, the postcard doesn't have a lot of space on it. As a real estate investor using this method, you don?t have the luxury of developing a two-page argument leading to the merits and benefits of your product as some marketers do.
How can you make strong headlines? Use the direct marketing formula, What's in it for the customer? You need time to think this over because effective headlines usually don't get written instantly.
The quickest and easiest way to add muscle to your mailing is to use the tried, tested and true formula of WIIFM What's In It For Me. Oh, sure, you're tempted right now to answer this question. But don?t. Not yet at least. Think about it for a while.
Once you have sort out your ideas, its time to come up with a powerful headline. Go over through them not once, twice but many times. One useful tip is to use the plural tense that's right because it highlights the numerous benefits. Sprinkle with action words these make your customers sit up and take notice.
Study them. Once you've absorbed them, then you can begin to create various headlines. That?s right! I said headlines in the plural. Don?t settle just on one. Get those inherent creative juices flowing. Power your headlines with strong action verbs.
You?ll discover that once you start this exercise, you?ll have variations around a certain theme. Some ideas will automatically drop out because others will seem to much more effective. That's exactly what's supposed to happen. As you cross out the ideas you consider the weaker ones, you?ll be left with only the strong ones.
In addition, you can achieve more success in your real estate postcard marketing if you pay more attention to your customers, and learn what benefits are most valuable to them. These benefits have the strongest emotional connection to your prospective customers. And when these benefits are merged into a headline, you produce a highly potent means of persuasion.
So if you are responsible for producing your own real estate direct marketing materials, always prioritize increasing your customer knowledge. Always be sensitive to your customers? needs to learn what benefits they value most.
These benefits are the diamonds you use in crafting masterful headlines for your real estate postcard marketing campaign.
Let's face it, the postcard doesn't have a lot of space on it. As a real estate investor using this method, you don?t have the luxury of developing a two-page argument leading to the merits and benefits of your product as some marketers do.
How can you make strong headlines? Use the direct marketing formula, What's in it for the customer? You need time to think this over because effective headlines usually don't get written instantly.
The quickest and easiest way to add muscle to your mailing is to use the tried, tested and true formula of WIIFM What's In It For Me. Oh, sure, you're tempted right now to answer this question. But don?t. Not yet at least. Think about it for a while.
Once you have sort out your ideas, its time to come up with a powerful headline. Go over through them not once, twice but many times. One useful tip is to use the plural tense that's right because it highlights the numerous benefits. Sprinkle with action words these make your customers sit up and take notice.
Study them. Once you've absorbed them, then you can begin to create various headlines. That?s right! I said headlines in the plural. Don?t settle just on one. Get those inherent creative juices flowing. Power your headlines with strong action verbs.
You?ll discover that once you start this exercise, you?ll have variations around a certain theme. Some ideas will automatically drop out because others will seem to much more effective. That's exactly what's supposed to happen. As you cross out the ideas you consider the weaker ones, you?ll be left with only the strong ones.
In addition, you can achieve more success in your real estate postcard marketing if you pay more attention to your customers, and learn what benefits are most valuable to them. These benefits have the strongest emotional connection to your prospective customers. And when these benefits are merged into a headline, you produce a highly potent means of persuasion.
So if you are responsible for producing your own real estate direct marketing materials, always prioritize increasing your customer knowledge. Always be sensitive to your customers? needs to learn what benefits they value most.
These benefits are the diamonds you use in crafting masterful headlines for your real estate postcard marketing campaign.
About the Author:
Imagine feeling the power of real estate marketing for yourself? You Get Better leads! More deals! and huge paydays! Act Now And Get Your Free Report On the Power of Real Estate marketing you now qualify for $375.99 in Real Estate Web Marketing tools FREE! Get them now Limited Supply!
No comments:
Post a Comment