Thursday, August 9, 2012

The History Of Havaianas Flip Flops

By Mike Ryan


Flip flops have long become a vital with regards to footwear (be it for men or for women). Usually used for convenient slip on wearing at home or for wash room application, they have long since transcended these fundamental application and it's no longer uncommon to discover people wearing them outside the house. These forays began with the shore or casual outings in the close by industry - however, with time the comfort and convenience afforded by them to the wearers has resulted in their breaking into the fashion industry and forming a suitable part of a hot, informal look. A true testament to such form of flip flops will be the Havaianas flip flops.

First coming into existence in 1962, the Havaianas flip flops were an inspiration from the Japanese fabric and rice straw sandals (called Zori). It is this very background and inspiration which influences the textured feature on the foot bed of every pair of Havaianas.

Their early success lead to counterfeit Havaianas being produced as soon as a few years following their existence in 1962. This can be one form of competitors that Havaianas flip flops have had to set up with current with lots of fake items in the marketplace; however, the high quality of original Havaianas has helped them maintain a strong foothold in the market.

With the booming use and purchase of Havaianas, men and women started to connect an exciting, upbeat and cool image with them. It is this very sensation that was promoted in succeeding marketing strategies featuring Havaianas flip flops, a general product organization that up to now is kept really dear by the devoted client base of these flip flops.

Since their release, Havaianas flip flops have come a long way. The custom design continue to exists, even so new models giving different, unique appearances also have enter into being - something which has helped expand the target market of Havaianas. With flip flops that closely resemble sandals and shoes, the products was carefully altered so it could match the different needs regarding a variety of distinct reasons. Additionally, the item line was prolonged so it catered not only to the traditional client base but additionally to people of every age group.

Featuring plainly with various essential occasions such as the football world cup, these flip flops have acquired a huge fan base globally with strong and positive attachments in the thoughts of the consumer. It is with this certain reason that they have become popular in use and have blossomed all over the world in countries such as the United states and France. To date, they come in over 60 countries globally.

Such has been the almost cult like pursuing of these products that they've featured prominently in articles in the most famous of released works in contemporary days. This fandom and popularity has also triggered collectable products being created, such as the diamond encrusted Havaianas created in 2004.

With popular strongholds, in the Europe and the United States of America, the Havaianas are a standing custom of Brazilian lifestyle that looks to grow stronger as time passes.




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