The Better Business Bureau which is known as BBB is an organization which was formed in 1912. It is a watchful organization which assures about the reliability of the company. There are many profitable or non-profitable companies in market which take money from consumer to provide services. Some of them provide timely services and earn reputation but some crooked companies which are promise to give service but their motivation is take once money and run away. The Better Business Bureau can be defined as watchdog to monitor several business organizations in United States and Canada. This organization helps consumers to take proper decision and support about selecting best company for their investment.
Organization hurts when an article published in famous ABC network news magazine. Magazine published an article with titled "The Best Ratings Money Can Buy". Some established business owner also reported about biased grading system of BBB. Business owner Wolfgang Puck reported that his businesses rated as F grade because he refuses to give membership fee. Another business tycoon Ritz Carlton also faces similar kind of situation. Survey also denotes two cases where lower grade is changed into higher grade after payment to the organization. A paid member also receives "A+" grade for his two fake companies.
Trustworthiness is main factor for BBB accredited companies because this organization follows a structured way to ensure consumer trust for companies. This organization describes trust in two different factors - performance and integrity. Performances mean business track record and quality of service provided by business organization. Integrity consists of intent, respects and ethics. This organization also takes step against fraud and unhealthy decision of the companies. To fulfill consumer expectation this organization gives importance on five key factors - Excellence, Integrity, Teamwork, Trust and Respect.
The main complaints against BBB are Misleading or Underhanded Advertising, evaluate certain business on basis of their industry and use non-profitable tag for personal gain and disingenuous and unfair practice of business. Consumer can misinterpret good business service due to wrong grade of this organization.
BBB also monitors other factors like Commitments to Better Business Bureau, Government authorization and license (0 to (-30)), misuse of logo and name of organization for advertising (0 - (-41)), Revocation (0 to (-10)) and Arbitration or Mediation (0 to (-41)).
Organization hurts when an article published in famous ABC network news magazine. Magazine published an article with titled "The Best Ratings Money Can Buy". Some established business owner also reported about biased grading system of BBB. Business owner Wolfgang Puck reported that his businesses rated as F grade because he refuses to give membership fee. Another business tycoon Ritz Carlton also faces similar kind of situation. Survey also denotes two cases where lower grade is changed into higher grade after payment to the organization. A paid member also receives "A+" grade for his two fake companies.
Trustworthiness is main factor for BBB accredited companies because this organization follows a structured way to ensure consumer trust for companies. This organization describes trust in two different factors - performance and integrity. Performances mean business track record and quality of service provided by business organization. Integrity consists of intent, respects and ethics. This organization also takes step against fraud and unhealthy decision of the companies. To fulfill consumer expectation this organization gives importance on five key factors - Excellence, Integrity, Teamwork, Trust and Respect.
The main complaints against BBB are Misleading or Underhanded Advertising, evaluate certain business on basis of their industry and use non-profitable tag for personal gain and disingenuous and unfair practice of business. Consumer can misinterpret good business service due to wrong grade of this organization.
BBB also monitors other factors like Commitments to Better Business Bureau, Government authorization and license (0 to (-30)), misuse of logo and name of organization for advertising (0 - (-41)), Revocation (0 to (-10)) and Arbitration or Mediation (0 to (-41)).
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