The work you and coworkers did in preparation for a successful exhibition will only come to fruition if the team you have working at your stand does well. You have spent a lot of time and money already on the execution of many aspects, but you also need to ensure that your team is ready and well-equipped to promote what you are selling.
It is absolutely essential to send your people out with a specific task to accomplish during the time of the actual exhibition. Each man and woman should be given responsibility according to his or her strengths, and the team itself should gel. Ideally, these would be people who work well together in the office anyway, and the exhibition stand is just taking their already cemented work relationship public for the customer to see. It would be best to have experienced salespeople, who know how to secure plenty of leads, on your team.
Certainly, if you have a great looking stand, you must make sure that the people manning it look good as well. After you address the issue of what each member of the team will be doing at the exhibition stand, consider their appearance. Your team should look like a team, either in company shirts and similarly colored trousers/dresses and shoes, or in similar business attire.
Make sure that your people have the right attitude going in. They should be excited about what they are doing to intrigue visitors. Do not bombard them with any other responsibilities the night before, especially if they must commute to the exhibition site. The team should also be prepared for long days manning the exhibition stand, the majority of which will be spent standing up.
These things must be discussed during a training course for your staff, which should be scheduled for some time before the actual show. Ask your team to practice their roles and act out certain scenarios. Have your team deal with less-than-perfect situations. Preparation is the key as well as a thorough understanding of the products and services which are being promoted by the company. There is no reason why your exhibition should not go smoothly and provide you with many leads for months to come if you exhibition team is clear on their appearance, duty, are properly briefed, and have their basic needs met.
It is absolutely essential to send your people out with a specific task to accomplish during the time of the actual exhibition. Each man and woman should be given responsibility according to his or her strengths, and the team itself should gel. Ideally, these would be people who work well together in the office anyway, and the exhibition stand is just taking their already cemented work relationship public for the customer to see. It would be best to have experienced salespeople, who know how to secure plenty of leads, on your team.
Certainly, if you have a great looking stand, you must make sure that the people manning it look good as well. After you address the issue of what each member of the team will be doing at the exhibition stand, consider their appearance. Your team should look like a team, either in company shirts and similarly colored trousers/dresses and shoes, or in similar business attire.
Make sure that your people have the right attitude going in. They should be excited about what they are doing to intrigue visitors. Do not bombard them with any other responsibilities the night before, especially if they must commute to the exhibition site. The team should also be prepared for long days manning the exhibition stand, the majority of which will be spent standing up.
These things must be discussed during a training course for your staff, which should be scheduled for some time before the actual show. Ask your team to practice their roles and act out certain scenarios. Have your team deal with less-than-perfect situations. Preparation is the key as well as a thorough understanding of the products and services which are being promoted by the company. There is no reason why your exhibition should not go smoothly and provide you with many leads for months to come if you exhibition team is clear on their appearance, duty, are properly briefed, and have their basic needs met.
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Exhibition stand contractors RB Design & Display take care of all your exhibition stand requirements so you can focus on making sales.
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