Wouldn't it be nice if you could skip cold calling altogether and instead focus your time on potential clients who are actually intrigued by what you have to say and interested in working with you?
If you want to hear the truth, here it is. Although you might not believe it, potential clients often have little to no interest in your services, the umbrella policies that you offer, the length of experience that you have, or your personal characteristics.
Customers are interested first and foremost in your skills at remedying problems with quick and effective solutions. Share your previous successes and provide them with every assurance that their needs are your first priority. You will also need to show how you have helped others in the past. More information will be provided about this further on.
To greatly increase the productivity of your discussions and reduce the number of cold calls you have to make, ensure that you speak primarily about the advantages your services can provide. Instead of focusing on what services you provide, focus on the results that your services have produced for past and current customers.
Talk about the many benefits you provide to your customers through your services. The service you are offering is a commodity. It is your responsibility to use your talents to improve the lives of your clients. The company whose umbrella the customer is under does not affect the quality of the customer's life. Instead, agents get new customers by providing advantageous services to clients.
If you make sure to provide clients with adequate information regarding past successes and the benefits that you guarantee to clients, you will no longer have to compete with other companies' prices. When discussing the benefits of your services, make sure that you take each client's needs into consideration as this will greatly increase their likelihood of doing business with you and your company.
Two obstacles stand between you and a larger customer base. First, you need to make sure that you do what you need to do to ensure that prospective customers are able to find you. Second, you have to instill interest in your services among these individuals.
Although customers require your services, many will be distrustful of you based solely on your profession. The way people view car salesmen is really no different than many view agents who sell this necessary service.
Because of this, it is no surprise that many shop for coverage in the same way that they shop for used cars. Instead of building a trusting relationship with the agent, they will commonly view you as a drone who is obsessed with paperwork, taking orders, and milking them for all they are worth.
Many agents are decent individuals. In order to attract customers, it is necessary for you, as an insurance agent, to be trustworthy and reliable and demonstrate these qualities to both your current as well as potential clients. In short, you cannot simply rely on a website or a listing in the yellow pages.
First, You Need to Be Visible to Clients When you are looking to attract new clients, ensure that you have a strong online presence separate from your corporate or business website as this will encourage customers to contact you.
When deciding whether or not to choose you as an agent, customers will care very little about your years of experience or your company's name and location. Instead, a healthy relationship will be formed before you even speak with new clients for the first time.
Your goal should be to attract customers to your business by ensuring them that you are truly concerned first and foremost with their livelihoods. After establishing a strong online presence, elevating yourself above the competition is the next essential step. Insurance agents are responsible, essentially, for lives and should therefore establish themselves as trustworthy individuals who are dedicated wholeheartedly to their customers.
If you want to hear the truth, here it is. Although you might not believe it, potential clients often have little to no interest in your services, the umbrella policies that you offer, the length of experience that you have, or your personal characteristics.
Customers are interested first and foremost in your skills at remedying problems with quick and effective solutions. Share your previous successes and provide them with every assurance that their needs are your first priority. You will also need to show how you have helped others in the past. More information will be provided about this further on.
To greatly increase the productivity of your discussions and reduce the number of cold calls you have to make, ensure that you speak primarily about the advantages your services can provide. Instead of focusing on what services you provide, focus on the results that your services have produced for past and current customers.
Talk about the many benefits you provide to your customers through your services. The service you are offering is a commodity. It is your responsibility to use your talents to improve the lives of your clients. The company whose umbrella the customer is under does not affect the quality of the customer's life. Instead, agents get new customers by providing advantageous services to clients.
If you make sure to provide clients with adequate information regarding past successes and the benefits that you guarantee to clients, you will no longer have to compete with other companies' prices. When discussing the benefits of your services, make sure that you take each client's needs into consideration as this will greatly increase their likelihood of doing business with you and your company.
Two obstacles stand between you and a larger customer base. First, you need to make sure that you do what you need to do to ensure that prospective customers are able to find you. Second, you have to instill interest in your services among these individuals.
Although customers require your services, many will be distrustful of you based solely on your profession. The way people view car salesmen is really no different than many view agents who sell this necessary service.
Because of this, it is no surprise that many shop for coverage in the same way that they shop for used cars. Instead of building a trusting relationship with the agent, they will commonly view you as a drone who is obsessed with paperwork, taking orders, and milking them for all they are worth.
Many agents are decent individuals. In order to attract customers, it is necessary for you, as an insurance agent, to be trustworthy and reliable and demonstrate these qualities to both your current as well as potential clients. In short, you cannot simply rely on a website or a listing in the yellow pages.
First, You Need to Be Visible to Clients When you are looking to attract new clients, ensure that you have a strong online presence separate from your corporate or business website as this will encourage customers to contact you.
When deciding whether or not to choose you as an agent, customers will care very little about your years of experience or your company's name and location. Instead, a healthy relationship will be formed before you even speak with new clients for the first time.
Your goal should be to attract customers to your business by ensuring them that you are truly concerned first and foremost with their livelihoods. After establishing a strong online presence, elevating yourself above the competition is the next essential step. Insurance agents are responsible, essentially, for lives and should therefore establish themselves as trustworthy individuals who are dedicated wholeheartedly to their customers.
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To learn more you can read this article - Insurance Agencies Can Get More New Customers without Cold Calling. You can also watch this short video: http://www.youtube.com/watch?v=tPhlWy1yhW0
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