Do you use testimonials to help you sell insurance or annuities? Using client testimonials or professional endorsements from accountants or attorneys can help to prove your credibility. And of course that can make you more trustworthy in the mind of your prospect. But most testimonials typically lack meaningful "substance". By that I mean, they are usually too vague or ambiguous. They might tell people that you're very professional or that your service is terrific. But they usually don't actually say anything about the actual results you can produce, which is what your prospects really need to understand. Because that's the easiest way for them to recognize your value, and have a reason to do business with you.
Insurance Selling Requires Specific Benefit Examples A client might say that you've saved them money or helped them solve a problem - which is much better. But they don't say "how" you saved them money or what you actually did to solve their problem. And if you don't have a full name and a photo to go along with the quote - your testimonials lack authenticity. Now don't get me wrong. Testimonials can be quite useful - if they're good testimonials. But good client testimonials are not always easy to collect. And sometimes the wording our clients use, is not easy to follow or is taken out of context. But there's an alternative that can be even better at proving your capabilities and the value of your services.
A Personal Letter of Introduction Are you familiar with retirement insurance Bob? Probably not, because most people don't know that it even exists. But with market volatility, economic inflation, and tax rate uncertainty - retirement insurance is (without question) critically important to your financial security. Because insurance is all about mitigating economic risk and protecting the financial value of assets - right? And that includes all the economic risks to your retirement assets as well as the financial value of your retirement income.
Here's an example from one of our customers: Steve and Terri were in their mid 50s when they came to me in 2004, through a personal referral from another client. They had $220,000 in their IRAs, and a home valued at $550,000. They also had Steve's pension that would pay them $4,200 a month for as long as they live. Steve and Terri assumed that there was nothing more they could do to increase their income or reduce their taxes.
So Bob, if you would like to learn how retirement insurance can help you protect the growth of your savings AND the income you derive from your savings - call me.
PS: If you would like to know who I am, and how I help people like you insure their retirement, please visit my website at mywebsite.com.
They too thought they were already doing all they could to maximize their income and minimize their taxes. But after rearranging their capital assets with our Hidden Wealth tax strategy, they eliminated their home mortgage payment, and bought a summer home without any mortgage. They also added $60,000 to their annual income, and created a $1.5 million tax free inheritance for their children. In total they saved almost $500,000 in taxes, and added $1,200,000 to their retirement income using our Hidden Wealth tax strategy.
Mentors & Friendship -- Becoming an insurance agent is a long and arduous process. Few people succeed in the industry past a few years. By joining an insurance industry association, you can find people already in your field who can mentor you through your learning process and be great resources for you. Over time, you will develop lifetime friendships with colleagues that are mutually beneficial and rewarding. In summary, insurance groups offer a lot of positive things to individual agents. The small price you pay in monthly dues easily delivers a longterm return on your investment by helping you be the most informed and knowledgeable agent that you can be.
Insurance Selling Requires Specific Benefit Examples A client might say that you've saved them money or helped them solve a problem - which is much better. But they don't say "how" you saved them money or what you actually did to solve their problem. And if you don't have a full name and a photo to go along with the quote - your testimonials lack authenticity. Now don't get me wrong. Testimonials can be quite useful - if they're good testimonials. But good client testimonials are not always easy to collect. And sometimes the wording our clients use, is not easy to follow or is taken out of context. But there's an alternative that can be even better at proving your capabilities and the value of your services.
A Personal Letter of Introduction Are you familiar with retirement insurance Bob? Probably not, because most people don't know that it even exists. But with market volatility, economic inflation, and tax rate uncertainty - retirement insurance is (without question) critically important to your financial security. Because insurance is all about mitigating economic risk and protecting the financial value of assets - right? And that includes all the economic risks to your retirement assets as well as the financial value of your retirement income.
Here's an example from one of our customers: Steve and Terri were in their mid 50s when they came to me in 2004, through a personal referral from another client. They had $220,000 in their IRAs, and a home valued at $550,000. They also had Steve's pension that would pay them $4,200 a month for as long as they live. Steve and Terri assumed that there was nothing more they could do to increase their income or reduce their taxes.
So Bob, if you would like to learn how retirement insurance can help you protect the growth of your savings AND the income you derive from your savings - call me.
PS: If you would like to know who I am, and how I help people like you insure their retirement, please visit my website at mywebsite.com.
They too thought they were already doing all they could to maximize their income and minimize their taxes. But after rearranging their capital assets with our Hidden Wealth tax strategy, they eliminated their home mortgage payment, and bought a summer home without any mortgage. They also added $60,000 to their annual income, and created a $1.5 million tax free inheritance for their children. In total they saved almost $500,000 in taxes, and added $1,200,000 to their retirement income using our Hidden Wealth tax strategy.
Mentors & Friendship -- Becoming an insurance agent is a long and arduous process. Few people succeed in the industry past a few years. By joining an insurance industry association, you can find people already in your field who can mentor you through your learning process and be great resources for you. Over time, you will develop lifetime friendships with colleagues that are mutually beneficial and rewarding. In summary, insurance groups offer a lot of positive things to individual agents. The small price you pay in monthly dues easily delivers a longterm return on your investment by helping you be the most informed and knowledgeable agent that you can be.
About the Author:
Cloude Raine always sees to it the quality of his work is fully delivered. Save up to $43 every month on Automobile Insurance, Cheaper Car Insurance .
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