Typically the single biggest mistake most small business website owners make is trying to sell their products or services to people the first time visit to their site, instead of focusing on building a list of future customers. It's amazing that so few business owners see list building and email marketing as the most important part of building their business.
It's been proven that over 98% of people who visit your website for the first time will leave without buying anything. By capturing your visitor's name and email address when they arrive, you have a chance to build a long-term relationship with her, and you can potentially turn her into a long-term customer.
Focus On Building A List Instead Of Getting A One-Time Sale
Instead of trying to make a one time sale, focus your efforts on getting your visitors to opt-in to receive a Free Report or a Mini Course on your topic. If you can their name and email address to access this information, and you'll multiply your profits over time by simply following up with your readers. Once you've got your interested prospect onto a list, continue to follow up regularly with free information and offers related to their area of interest. Using this two-step system will increase your chances of making sales to every one of your readers.
All the best Internet marketers use tools such as mini courses, free eBooks or other forms of "ethical bribes" to encourage visitors to join a list. You should be doing the same thing simply because it flat works. By building a list of prospects who are interested in your products or services, you are creating a long-term asset. As smart marketers all know - the money is in the list. Or more accurately, the real money is in the relationship you develop with the people on your list.
Business Is All About Relationships. It's Not About Products And Services
Business has always been about building relationships with people one at a time and solving their problems with your products or services. Build relationships and you will prosper - miss this critical distinction and you will never be as successful as you might have been. In fact, marketing genius Dan Kennedy teaches that the only real asset a business has, and the asset that gives you virtually unlimited leverage, is your customer list. The success of your business depends on having a loyal list of repeat customers - without this, your business is slowly dying.
Your most difficult sale will be the first sale to a new prospect. Buying from you is a high risk proposition to somebody who has never dealt with you before. Research shows that existing customers are at least 5 times easier to sell to than somebody who you don't have a relationship with. Having a list of prospects and customers who know and like you, set up in an email autoresponder system to automate most of your follow-up, is one of the surest ways of setting up auto-pilot streams of income from your web business you'll ever find.
Building A Customer Email List Should Be Your #1 Priority
If you haven't made list building the priority it should be, I urge you to get started today. By capturing your website visitors names and email address (and their physical address if you can) you could double or triple your profits as you follow up with your customers and prospects. And once your email follow up sequence is set up in your autoresponder, it will work tirelessly to increase your sales day after day.
You simply cannot invest time more effectively than by building a list of people who are interested in the benefits they will receive from the products and services you offer. It really is a no-brainer, and nurturing that list should be part of your core business strategy.
It's been proven that over 98% of people who visit your website for the first time will leave without buying anything. By capturing your visitor's name and email address when they arrive, you have a chance to build a long-term relationship with her, and you can potentially turn her into a long-term customer.
Focus On Building A List Instead Of Getting A One-Time Sale
Instead of trying to make a one time sale, focus your efforts on getting your visitors to opt-in to receive a Free Report or a Mini Course on your topic. If you can their name and email address to access this information, and you'll multiply your profits over time by simply following up with your readers. Once you've got your interested prospect onto a list, continue to follow up regularly with free information and offers related to their area of interest. Using this two-step system will increase your chances of making sales to every one of your readers.
All the best Internet marketers use tools such as mini courses, free eBooks or other forms of "ethical bribes" to encourage visitors to join a list. You should be doing the same thing simply because it flat works. By building a list of prospects who are interested in your products or services, you are creating a long-term asset. As smart marketers all know - the money is in the list. Or more accurately, the real money is in the relationship you develop with the people on your list.
Business Is All About Relationships. It's Not About Products And Services
Business has always been about building relationships with people one at a time and solving their problems with your products or services. Build relationships and you will prosper - miss this critical distinction and you will never be as successful as you might have been. In fact, marketing genius Dan Kennedy teaches that the only real asset a business has, and the asset that gives you virtually unlimited leverage, is your customer list. The success of your business depends on having a loyal list of repeat customers - without this, your business is slowly dying.
Your most difficult sale will be the first sale to a new prospect. Buying from you is a high risk proposition to somebody who has never dealt with you before. Research shows that existing customers are at least 5 times easier to sell to than somebody who you don't have a relationship with. Having a list of prospects and customers who know and like you, set up in an email autoresponder system to automate most of your follow-up, is one of the surest ways of setting up auto-pilot streams of income from your web business you'll ever find.
Building A Customer Email List Should Be Your #1 Priority
If you haven't made list building the priority it should be, I urge you to get started today. By capturing your website visitors names and email address (and their physical address if you can) you could double or triple your profits as you follow up with your customers and prospects. And once your email follow up sequence is set up in your autoresponder, it will work tirelessly to increase your sales day after day.
You simply cannot invest time more effectively than by building a list of people who are interested in the benefits they will receive from the products and services you offer. It really is a no-brainer, and nurturing that list should be part of your core business strategy.
About the Author:
Rocky Tapscott is a Site Build It mentor and mentor who works with small and medium sized business owners to quickly increase their profits. He has developed a Free 27 page Report which shows you how to create multiple income streams using a simple but deadly effective email marketing and follow up system - Grab your Free Report now.
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