It's easy to see why as a real estate investor, your real estate marketing copies are focused on yourself, your skills, and experience. Heck, you needed to prove these things to get investment financing and to get your business off-the ground.
Ah, but it's so true. If you write your next mailing from the perspective of your ego, your reader will see what through this. Don't take this personally, but they really don't give a hoot about you. They don't care how long you've been in business. They don't care if you've won any awards. And they certainly don't care how many employees you do or don't have.
Any reader would notice if your writing seems to focus on yourself. Trust me; they really don't want to read anything about you. Your achievements don't really matter to them. So avoid talking about yourself and start focusing on them instead.
What they care about is about is getting rid of their problems or being happier. Hence, your real estate direct mail will only get their interest if you can offer a satisfying solution to their pain or difficulty in selling their homes fast and at a fair price.
So do you see why self-promotion would not work to interest your prospects? Whatever good thing you can say about yourself, have already been said by other investors about themselves.
Why do people want to sell their houses quickly. Yes, sometimes it's because they are looking at foreclosure. But sometimes it's because one partner has been transferred. The family can't afford to buy another house in another state or city until the first one sells. They're anxious to sell to reunite the family and reduce expenses.
That's their problem. And that's exactly the problem you need to solve for them. And you need to, in the process, that you'll treat their home with the love and respect with which they've given it for so many years.
Remember, when you write your copy, you're not offering to buy just a house, or a structure. They need to sell their home the very house that contains so many wonderful memories.
If your prospects see that your real estate marketing material provides a solution to their problem, they will likely decide to work with you in getting a deal.
Instead of being the Man of Steel, try being a compassionate listening friend who can help them out of a tough situation. Then you'll see how much more effective your mailing has become.
Ah, but it's so true. If you write your next mailing from the perspective of your ego, your reader will see what through this. Don't take this personally, but they really don't give a hoot about you. They don't care how long you've been in business. They don't care if you've won any awards. And they certainly don't care how many employees you do or don't have.
Any reader would notice if your writing seems to focus on yourself. Trust me; they really don't want to read anything about you. Your achievements don't really matter to them. So avoid talking about yourself and start focusing on them instead.
What they care about is about is getting rid of their problems or being happier. Hence, your real estate direct mail will only get their interest if you can offer a satisfying solution to their pain or difficulty in selling their homes fast and at a fair price.
So do you see why self-promotion would not work to interest your prospects? Whatever good thing you can say about yourself, have already been said by other investors about themselves.
Why do people want to sell their houses quickly. Yes, sometimes it's because they are looking at foreclosure. But sometimes it's because one partner has been transferred. The family can't afford to buy another house in another state or city until the first one sells. They're anxious to sell to reunite the family and reduce expenses.
That's their problem. And that's exactly the problem you need to solve for them. And you need to, in the process, that you'll treat their home with the love and respect with which they've given it for so many years.
Remember, when you write your copy, you're not offering to buy just a house, or a structure. They need to sell their home the very house that contains so many wonderful memories.
If your prospects see that your real estate marketing material provides a solution to their problem, they will likely decide to work with you in getting a deal.
Instead of being the Man of Steel, try being a compassionate listening friend who can help them out of a tough situation. Then you'll see how much more effective your mailing has become.
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