Usually, a professional real estate investor has the ability to perform numerous tasks in one day. But not everything will fall into proper place in each deal.
However, when it comes to developing real estate direct marketing materials; multiple ideas and asking your prospect to consider too many options elicits confusion or indifference to your offer.
The best direct-mail copy focuses on a single idea - at most two. And it tells you over and over again why this one benefit (maybe two) will catapult you to the place in life you've always dreamt you'd be.
Avoid including too many benefits that you want your prospects to know. If you use more than two in your real estate direct mails, your customers may find it a bit confusing. You can simply reserve some of the ideas for your next mails. Use the one you think is most convincing for now.
Stick to only writing you're most competitive with to gain benefit in your real estate postcard marketing copy. Why should the home seller close a deal with you? Answer this one key question, instead of dumping too many standard benefits on your prospect.
Oh, sure, all of the others you've listed are good. But you need to select the best of the best. Then you do your best to ensure that your reader understands this single benefit is the key to their happiness.
You are not expected to come up with this kind of copy right away. The first few versions of your real estate direct mail will usually require several rewrites.
You can't be too quick to approve your copy either. You need to put it away for several hours or even a complete day before you can check it again and see it as powerfully persuasive as your thought it was.
With the magnifying glass of your mailing, set your list on fire. Motivate them with just one reason why they should call you. Give them one good reason why they need your services and need it now.
So if you want your real estate direct marketing copy to be an effective tool, make sure to include only one or two benefits. This way, your prospects will be able to focus more on the single benefits of your offer.
However, when it comes to developing real estate direct marketing materials; multiple ideas and asking your prospect to consider too many options elicits confusion or indifference to your offer.
The best direct-mail copy focuses on a single idea - at most two. And it tells you over and over again why this one benefit (maybe two) will catapult you to the place in life you've always dreamt you'd be.
Avoid including too many benefits that you want your prospects to know. If you use more than two in your real estate direct mails, your customers may find it a bit confusing. You can simply reserve some of the ideas for your next mails. Use the one you think is most convincing for now.
Stick to only writing you're most competitive with to gain benefit in your real estate postcard marketing copy. Why should the home seller close a deal with you? Answer this one key question, instead of dumping too many standard benefits on your prospect.
Oh, sure, all of the others you've listed are good. But you need to select the best of the best. Then you do your best to ensure that your reader understands this single benefit is the key to their happiness.
You are not expected to come up with this kind of copy right away. The first few versions of your real estate direct mail will usually require several rewrites.
You can't be too quick to approve your copy either. You need to put it away for several hours or even a complete day before you can check it again and see it as powerfully persuasive as your thought it was.
With the magnifying glass of your mailing, set your list on fire. Motivate them with just one reason why they should call you. Give them one good reason why they need your services and need it now.
So if you want your real estate direct marketing copy to be an effective tool, make sure to include only one or two benefits. This way, your prospects will be able to focus more on the single benefits of your offer.
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